Works Under Marketing

ROLE OF MARKETING RESEARCH IN THE ACHIEVEMENT OF ORGANIZATION OBJECTIVE IN NIGERIA (A Case Study of PZ Nigeria Plc)

CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND TO THE STUDY           An expended definition of marketing research was approved in 1987 by the American marketing association. The previous definition (The systematic gathering and analyzing of data) has been criticized because it views marketing research activities to narrowly. The new definition state; ma...

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Afeez Yunus Premium 48 PAGES (6382 WORDS) Marketing Project 361 Views
IMPACTS OF MOTIVATION FACTORS ON SALES PERFORMANCE: (A CASE STUDY OF GEMINI LIFE INSURANCE CO. (GLICO)

ABSTRACT   Thepurpose of this research is toinvestigate into the impact of motivation on productivity of employees. This research was carried out in Ho Branch of Gemini LifeInsurance Company where 27 respondents made up of all employees were selectedto complete a questionnaire asking them to indicate the level of importanceattached to listed factors. At the end findings show that13representing 48.1% and 1 representing 3.7% are normally motivated...

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Etornam Kunu Premium 39 PAGES (8143 WORDS) Marketing Project 403 Views
Consumption Patterns And Preferences Switching Among Consumers From Foreign To Local Rice In Umuahia Metropolis Abia State, Nigeria

 ABSTRACTThis research work is based on consumption patterns and preferences switching among consumers from foreign to local rice in umuahia metropolis abia state, Nigeria. Over the years The Nigerian food sector has been characterised by excess demand over supply, through primarily to a high population growth rate of about 3% per annum, high rate of urbanization and rising per capital income stimulated by both export revenue boom and wage increases, Nigerian market summary, Consequently...

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Godspower Ifeanyi Premium 40 PAGES (9817 WORDS) Marketing Project 435 Views
Effectiveness Of Personal Selling Strategies In Marketing Of Table Water And Juice Drinks In Abia State Naigeria

ABSTRACTThis research work evaluates the effectiveness of personal selling strategies in marketing of table water and juice drinks in abia state, Nigeria. Water resources are natural assets that create flows of goods and services over time. One of the ways one can make money in Nigeria today is by investing in table water or sachet water business. Today, due to the free entry and exit in the sector, it has increasingly become highly competitive. Since it is competitive it becomes necessary to...

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Godspower Ifeanyi Premium 49 PAGES (8106 WORDS) Marketing Project 350 Views
Effects Of Motivation On Salesforce Performance In Guinness Nigeria Plc And Mobile Telecommunication Network In South-East, Nigeria

ABSTRACT This study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South-East. The major objective of this work is to examine the comparative implications of motivation on sales force performance in manufacturing and service companies. Sales force are not active and effective as most of them are late to appointments, fail to keep business appointments, give incorrect information to customers, supply wrong product bra...

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Godspower Ifeanyi Premium 135 PAGES (40349 WORDS) Marketing Project 507 Views
The Relationship To Brand Preference Among Consumers Of Beer In Umuahia Metropolis

ABSTRACTBeer is an alcoholic drink. Its wire consumption by people around the world dates back to prehistoric times. it is the most widely consumed alcoholic beverage in the world after water and tea (Meristem, 2014). People consume it for various reasons. It could be as a component of the standard diet for hygienic or medical reasons, for artistic inspiration as aphrodisiacs, for its relaxants and euphoric effects, for recreational purpose, and for other reasons. Some drinks have been inscri...

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Godspower Ifeanyi Premium 31 PAGES (5099 WORDS) Marketing Project 343 Views
Influence Of Packaging On The Marketing Of Consumer Goods. (A Study Of Starline Nigeria Limited.)

ABSTRACTThis research work evaluates influence of packaging on the marketing of consumer goods. (a study of starline nigeria limited.). packaging is considered a mode of competition due to the fact that consumers have become more affluent. Another reason is their increased demand on processed items and manufactured goods. Companies have started finding ways, methods and techniques to sell their product through better designing and packaging. Strong and attractive packaging designs and labels ...

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Godspower Ifeanyi Premium 55 PAGES (10092 WORDS) Marketing Project 379 Views
Standardization of Product

ABSTRACTCompanies marketing their products and/or services overseas are faced with the decision of whether to standardize or adapt their product offerings. This decision concerns firms commencing to market their products in foreign countries as well as those already operating internationally and is considering expanding into further markets. The standardization of products across cultures is increasingly becoming an important issue that the managers of global firms are today facing. As intern...

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Godspower Ifeanyi Premium 27 PAGES (9202 WORDS) Marketing Project 421 Views
The Impact of Physical Distribution Channels in Marketing of Agricultural Produce: A Case Study of Perishable Agricultural Produce in Boki L.G.A of Cross River State

ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how best to market agricultural products in the area. Primary and secondary data were collected through the us...

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Godspower Ifeanyi Premium 71 PAGES (8664 WORDS) Marketing Project 554 Views
THE ROLE OF ACCOUNTANT IN THE ECONOMIC DEVELOPMENT OF ORGANIZATION (A STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA)

                                                                         ABSTRACT         &n...

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Chukwu Solomon Premium 82 PAGES (8280 WORDS) Marketing Project 147 Views
CAUSES AND EFFECTS OF TAX EVASION AND AVOIDANCE ON THE ECONOMY (A CASE STUDY OF BOARD OF INTERNAL REVENUE IN ABIA STATE)

                    ABSTRACTThis study was on the causes and effect of Tax Evasion and Avoidance on the economy (Board of Internal Revenue in Abia State). The major objective of the study is to identify the causes and effect of Tax Evasion and Avoidance in the state and how it is done. It also the aim of the study to suggest ways of at least minimizing this ugly incidence in the state, and the study sought the opinions...

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Chukwu Solomon Premium 76 PAGES (7485 WORDS) Marketing Project 263 Views
ADVERTISERS PREFERENCES OF MEDIA CHANNEL PROBLEMS, CHOICE, AND REASONS (A COMPARATIVE STUDY OF DAILY SUN NEWSPAPER AND NEWSWATCH MAGAZINE)

 ABSTRACTThis research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of preferences of different advertisers towards Daily Sun Newspaper and Newswatch Magazine. This study is divided into five chapters in order to present a coherent work. Chapter one focuses on background of study, Statement of Problem, Purpose of Study. Chapter two focuses on ...

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Chukwu Solomon Premium 61 PAGES (5781 WORDS) Marketing Project 327 Views
Determinants of consumer buying behavior through mega-stores in Pakistan

INTRODUCTIONNowadays purchasing trends are changing from small retail stores to mega store and departmental stores, the buyers are moving to mega stores and undergodifferent experience and stop depending on old traditional small retail stores.While on the one other hand these mega stores adopt various strategies to offerdifferent experience to the customers with variety of ranges in brands, size and quantity under one roof.  Success atone stage does not ensure continued success, as custo...

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Muhammad Sohaib 2 PAGES (771 WORDS) Marketing Project 1,828 Views
AN INVESTIGATION INTO STAFF MOTIVATION AND PRODUCTIVITY IN GOVERNMENT SECONDARY SCHOOLS (A Case Study of Pankshin Local Government Area)

BACKGROUND OF THE STUDYToday’s increasingly competitive business world means that a highly-motivated workforce is vital for any organization seeking to achieve the best results. Many firms are moving away from the “command and control” approach towards the “advice and consent” method as a preferable way of motivating staff. This shift in attitude began when employers recognized that rewarding good work is more effective than punitive measures for poor work. Different people are moti...

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Jane Eenehizena Premium 85 PAGES (9519 WORDS) Marketing Project 441 Views
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

INTRODUCTION Electronic banking have long been recognized to play an important role in economic development on the basis of their ability to create liquidity in the economy through financial intermediation between savers and borrowers. It also offers financial services and products that accelerate settlement of transactions and in the process reduce cash intensity in the financial system, encourage banking culture, and catalyses economic growth.TABLE OF CONTENTSCHAPTER ONE1.0 INTRODUCTION1.1 ...

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Adedeji Adebari 56 PAGES (8567 WORDS) Marketing Project 610 Views

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