Works Under Marketing

ROLE OF MARKETING RESEARCH IN THE ACHIEVEMENT OF ORGANIZATION OBJECTIVE IN NIGERIA (A Case Study of PZ Nigeria Plc)

CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND TO THE STUDY           An expended definition of marketing research was approved in 1987 by the American marketing association. The previous definition (The systematic gathering and analyzing of data) has been criticized because it views marketing research activities to narrowly. The new definition state; ma...

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Afeez Yunus Premium 48 PAGES (6382 WORDS) Marketing Project 361 Views
IMPACTS OF MOTIVATION FACTORS ON SALES PERFORMANCE: (A CASE STUDY OF GEMINI LIFE INSURANCE CO. (GLICO)

ABSTRACT   Thepurpose of this research is toinvestigate into the impact of motivation on productivity of employees. This research was carried out in Ho Branch of Gemini LifeInsurance Company where 27 respondents made up of all employees were selectedto complete a questionnaire asking them to indicate the level of importanceattached to listed factors. At the end findings show that13representing 48.1% and 1 representing 3.7% are normally motivated...

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Etornam Kunu Premium 39 PAGES (8143 WORDS) Marketing Project 403 Views
Consumption Patterns And Preferences Switching Among Consumers From Foreign To Local Rice In Umuahia Metropolis Abia State, Nigeria

 ABSTRACTThis research work is based on consumption patterns and preferences switching among consumers from foreign to local rice in umuahia metropolis abia state, Nigeria. Over the years The Nigerian food sector has been characterised by excess demand over supply, through primarily to a high population growth rate of about 3% per annum, high rate of urbanization and rising per capital income stimulated by both export revenue boom and wage increases, Nigerian market summary, Consequently...

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Godspower Ifeanyi Premium 40 PAGES (9817 WORDS) Marketing Project 435 Views
Effectiveness Of Personal Selling Strategies In Marketing Of Table Water And Juice Drinks In Abia State Naigeria

ABSTRACTThis research work evaluates the effectiveness of personal selling strategies in marketing of table water and juice drinks in abia state, Nigeria. Water resources are natural assets that create flows of goods and services over time. One of the ways one can make money in Nigeria today is by investing in table water or sachet water business. Today, due to the free entry and exit in the sector, it has increasingly become highly competitive. Since it is competitive it becomes necessary to...

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Godspower Ifeanyi Premium 49 PAGES (8106 WORDS) Marketing Project 350 Views
Effects Of Motivation On Salesforce Performance In Guinness Nigeria Plc And Mobile Telecommunication Network In South-East, Nigeria

ABSTRACT This study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South-East. The major objective of this work is to examine the comparative implications of motivation on sales force performance in manufacturing and service companies. Sales force are not active and effective as most of them are late to appointments, fail to keep business appointments, give incorrect information to customers, supply wrong product bra...

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Godspower Ifeanyi Premium 135 PAGES (40349 WORDS) Marketing Project 507 Views
Factors Influncing Customers Patronage Of Fast Food Restaurants In Abia State, Nigeria.

ABSTRACT There is a perceived Increase In the number of fast food restaurants that crop up in every city and township In Nigeria. Thus, suggesting that the sector is gaining acceptance among consumers. Tabassum and Rahman (2012) argued that the popularity of fast food restaurant in every growing city of the world is a product of the effect of globalization. Thus, every segment of the society now consume fast food. According to Ahmed, Hossain, Malek & Begum (2008), consuming fast food...

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Godspower Ifeanyi Premium 22 PAGES (5433 WORDS) Marketing Seminar 683 Views
Factors Influencing Customers Patronage Of Fast Food Restaurants In Abia State, Nigeria

ABSTRACTThis study is an attempt to examine factors influencing customers patronage of fast food restaurants: A study of selected customers of fast food in Abia state, Nigeria. Specifically, the study provides empirical evidence on factors that Influence the behaviour of consumers towards patronising the fast food restaurants. It also determined the nature of relationship between fast food restaurants determinant factors and the behaviour of consumers towards patronising the fast food restaur...

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Godspower Ifeanyi Premium 34 PAGES (5751 WORDS) Marketing Seminar 467 Views
The Relationship To Brand Preference Among Consumers Of Beer In Umuahia Metropolis

ABSTRACTBeer is an alcoholic drink. Its wire consumption by people around the world dates back to prehistoric times. it is the most widely consumed alcoholic beverage in the world after water and tea (Meristem, 2014). People consume it for various reasons. It could be as a component of the standard diet for hygienic or medical reasons, for artistic inspiration as aphrodisiacs, for its relaxants and euphoric effects, for recreational purpose, and for other reasons. Some drinks have been inscri...

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Godspower Ifeanyi Premium 31 PAGES (5099 WORDS) Marketing Project 343 Views
Influence Of Packaging On The Marketing Of Consumer Goods. (A Study Of Starline Nigeria Limited.)

ABSTRACTThis research work evaluates influence of packaging on the marketing of consumer goods. (a study of starline nigeria limited.). packaging is considered a mode of competition due to the fact that consumers have become more affluent. Another reason is their increased demand on processed items and manufactured goods. Companies have started finding ways, methods and techniques to sell their product through better designing and packaging. Strong and attractive packaging designs and labels ...

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Godspower Ifeanyi Premium 55 PAGES (10092 WORDS) Marketing Project 379 Views
Sales Promotion And Consumer Preference For Noodles: A Study Of Noodles Eaten In Moua Of Ikwuano L.G.A. Of Abia State

CHAPTER ONE1.0 INTRODUCTION1.1 Background of the Study Sales Promotion is a tool that is used by the retailers or manufacturers to attract consumers to purchase more of their products. The outcome of sales promotion always result to the use of high amount of reserve, which attracts a lot of new customers and thereby resulting to additional increase in sales. In as much as all the marketing activities are linked with sales promotions, which results to increase in consumers’ purchas...

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Godspower Ifeanyi Premium 27 PAGES (7913 WORDS) Marketing Seminar 668 Views
Standardization of Product

ABSTRACTCompanies marketing their products and/or services overseas are faced with the decision of whether to standardize or adapt their product offerings. This decision concerns firms commencing to market their products in foreign countries as well as those already operating internationally and is considering expanding into further markets. The standardization of products across cultures is increasingly becoming an important issue that the managers of global firms are today facing. As intern...

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Godspower Ifeanyi Premium 27 PAGES (9202 WORDS) Marketing Project 421 Views
The Impact of Physical Distribution Channels in Marketing of Agricultural Produce: A Case Study of Perishable Agricultural Produce in Boki L.G.A of Cross River State

ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how best to market agricultural products in the area. Primary and secondary data were collected through the us...

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Godspower Ifeanyi Premium 71 PAGES (8664 WORDS) Marketing Project 554 Views
CBT Business in Minna Niger State

A brief analysis of the prospect of a Computer Based Testing method in Minna Niger State.

THE ROLE OF ACCOUNTANT IN THE ECONOMIC DEVELOPMENT OF ORGANIZATION (A STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA)

                                                                         ABSTRACT         &n...

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Chukwu Solomon Premium 82 PAGES (8280 WORDS) Marketing Project 147 Views
CAUSES AND EFFECTS OF TAX EVASION AND AVOIDANCE ON THE ECONOMY (A CASE STUDY OF BOARD OF INTERNAL REVENUE IN ABIA STATE)

                    ABSTRACTThis study was on the causes and effect of Tax Evasion and Avoidance on the economy (Board of Internal Revenue in Abia State). The major objective of the study is to identify the causes and effect of Tax Evasion and Avoidance in the state and how it is done. It also the aim of the study to suggest ways of at least minimizing this ugly incidence in the state, and the study sought the opinions...

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Chukwu Solomon Premium 76 PAGES (7485 WORDS) Marketing Project 263 Views

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