Works Under Marketing

A CRITICAL APPRAISAL OF THE NIGERIAN EXPORT PROMOTION COUNCIL STRATEGIES IN THE EXPORT OF NIGERIA GOODS

ABSTRCAT This research did a critical Appraisal of the Nigeria Export promotion council strategies in the Export of Nigeria goods. In the 1960s, non oil products such as palm produce crera, cotton, groundnut, rubber etc were the major sources of our revenue. These give up about 80% of Nigeria total revenue worried about the trend the federal government in 1988 established the Nigeria Export Promotion Council and charged it with the task of reversion the trend.  Sad enough there is litt...

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Dude Lebowski Premium 73 PAGES (9658 WORDS) Marketing Project 602 Views 0 Orders
A SURVEY ON PROBLEMS OF MARKETING COMMERCIAL BANK SERVICES (A CASE STUDY OF UNION BANK OF NIGERIA PLC, GARDEN AVENUE, ENUGU)

 INTRODUCTION  for bank to survive in   today’s growing dynamic highly competitive bank environment the marketing  of the banking service is indeed inevitable so that they can serve its customers with a well tail over package and creating programme in order to meet adequately  the various needs of its customers and other company specific requirements. Marketing starts when one social unit anticipates identifies  and designs the feature of a product or servi...

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Dude Lebowski Premium 10738 PAGES (80 WORDS) Marketing Project 461 Views 0 Orders
ADVERTISERS PREFERENCES OF MEDIA CHANNEL PROBLEMS, CHOICE, AND REASONS (A COMPARATIVE STUDY OF DAILY SUN NEWSPAPER AND NEWSWATCH MAGAZINE)

 ABSTRACTThis research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of preferences of different advertisers towards Daily Sun Newspaper and Newswatch Magazine. This study is divided into five chapters in order to present a coherent work. Chapter one focuses on background of study, Statement of Problem, Purpose of Study. Chapter two focuses on ...

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Chukwu Solomon Premium 61 PAGES (5781 WORDS) Marketing Project 187 Views 0 Orders
AN ACCOUNT FOR THE LOW PRODUCTIVITY IN PUBLIC CORPORATIONS IN NIGERIA. A CASE STUDY OF NATIONAL ELECTRIC POWER AUTHORITY NEPA, ENUGU ZOANL OFFICE.

ABSTRACTThe research on the account for the low productivity in Public Corporations in Nigeria with reference to National Electric Power Authority (NEPA) Enugu Zonal Office is aimed at determining hold best to improve the productivity of Nigerian Public Corporations.In conducting the research, information were sourced from many places as well as reviewing of related literatures. Questionnaires were also conducted for proper collection of data for the research and other forms of data coll...

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IKenna Gerald Premium 41 PAGES (4916 WORDS) Marketing Project 333 Views 0 Orders
AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING IN ENUGU METROPOLIS

ABSTRACT  This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs. The study also examined the extent to which classified advertising achieves advertisement objectives in Enugu and the various opportunities and benefit of classified advert which media organisation and advertisers in Enugu can exp...

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Anderson Ugwu Premium 81 PAGES (9710 WORDS) Marketing Project 532 Views 0 Orders
An Appraisal of Advertising in The Development of Tourism in Enugu State

ABSTRACTAdvertisement is the oil in the running wheels of every successful business venture be it corporate, small, medium or large scale.Tourism as we all know is a very broad and lucrative business that requires and involves a lot of marketing strategies and planning to be made successful. One major and critical component of the tourism business is advertisement and publicity. And this can be done through any of the promotional mix variables.Therefore in simple terms, advertisement can be s...

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Aka Possibility Premium 92 PAGES (14046 WORDS) Marketing Project 391 Views 0 Orders
AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS IN ENUGU METROPOLIS (A CASE STUDY OF TOP CLASS BARBING SALON AWKUNANAW ENUGU

ABSTRACTThe study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are:• To evaluate the promotional strategies adopted by Top Class Barbing Salon in order to determine these profitability. • To determine the impact of public relations adopted by Top Class Barbing Salon in customers patronage. • To determine if advertising strategies adopted ...

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Anderson Ugwu Premium 78 PAGES (9015 WORDS) Marketing Project 460 Views 0 Orders
AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA)

ABSTRACT Distribution of soft drinks in Nigeria simply implies the system through which the soft drinks are brought to the prospect final consumer within the Nigeria economy. To carefully examine the attitude, feelings, and reactions of consumers towards the physical distribution of soft drinks. And to examine the actual channels of physical distribution of soft drinks. This research work will be highly beneficial and appreciated in many ways or areas of educational and human development...

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Dude Lebowski Premium 88 PAGES (8311 WORDS) Marketing Project 6 Views 0 Orders
AN EVALUATION OF PRODUCT POSITIONING STRATEGIES IN THE CONSUMER PRODUCTS INDUSTRY IN NIGERIA (A CASE STUDY OF UNILEVER NIGERIA PLC ENUGU)

ABSTRACTThis study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This sample random sampling technique and chi-square statistical tools was used for this study.i. From the analysis of the data, it was deduced that the ...

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Dude Lebowski Premium 93 PAGES (8341 WORDS) Marketing Project 524 Views 0 Orders
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

INTRODUCTION Electronic banking have long been recognized to play an important role in economic development on the basis of their ability to create liquidity in the economy through financial intermediation between savers and borrowers. It also offers financial services and products that accelerate settlement of transactions and in the process reduce cash intensity in the financial system, encourage banking culture, and catalyses economic growth.TABLE OF CONTENTSCHAPTER ONE1.0 INTRODUCTION1.1 ...

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Adedeji Adebari 56 PAGES (8567 WORDS) Marketing Project 496 Views 0 Orders

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