Works Under Mass Communication

“AN APPRAISAL OF PRESS FREEDOM IN AFRICAN SOCIETIES (A CASE STUDY OF NIGERIA IN PERIOD OF 1999 – 2003)”.

INTRODUCTION1.1 BACKGROUND TO THE STUDYSiebert, Peterson and schramm  in describing the Operation of the press in their book entitled four Theories of the press said that, “The press is not an instrument of government but rather a device for presenting evidence and argument on the basis of which the people can check on government and make up their minds as to policy.  It is imperative that the press be free from control and influence so that truth can emerge, all ideas can get ...

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Dude Lebowski Premium 71 PAGES (11395 WORDS) Mass Communication Project 526 Views
“MEDIA INVOLVMENT IN REBRANDING THE NIGERIAN FILM INDUSTRY (CASE STUDY OF NATIONAL FILM COPERATION

1.1 INTRODUCTIONBranding is prerequisite for successful outcome of a nation or company, rebranding is how the world is run. Rebranding, marketing, product promotion, product placement are synonymous themes and terms in efforts developed by individual person, nation or by company who intend successful outcomes. In today’s world, it is not attractive producing a good useful product with bad contents.   A fundamental aim of all film production is to arouse in our audience certain def...

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Anderson Ugwu Premium 49 PAGES (7194 WORDS) Mass Communication Project 618 Views
A COMPARATIVE ANALYSIS OF NEWSPAPER READERSHIP AMONG YOUTHS IN AWGWU URBAN (A STUDY OF YOUTH IN ENUGU URBAN)

ABSTRACTIn recent years, editors, newspaper owners and managers had been faced with the problem of determining the choice preference to their newspaper content by youth in Enugu urban. This research used the sample survey method of social science research to validate its assumptions and research question. And for obvious reasons and constraints, youth in Enugu urban were administered questionnaires. Therefore, it is the case study of this research. This research, however, aims at comparing...

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Dude Lebowski Premium 67 PAGES (8966 WORDS) Mass Communication Project 607 Views
A COMPARATIVE ANALYSIS OF THE PROBLEMS FACING PRIVATE TELEVISIONS AND GOVERNMENT TELEVISIONS IN THE DISSEMINATION OF INFORMATION IN NIGERIA

ABSTRACTThe problems which face both private and government owner television stations have always been a concern to both public and media experts,This work is aimed at providing answers to questions asked while  accomplishing.  The objectives written in the first chapter of the work.This work is  divided into five chapters. Chapter one gives the background of the study and frame work upon which research is built. The second chapter centers on literature review. The third...

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Anderson Ugwu Premium 46 PAGES (4745 WORDS) Mass Communication Project 1,197 Views
A COMPARATIVE STUDY OF NEWSPAPER READERSHIP AMONGST YOUTHS IN ENUGU URBAN (A STUDY OF YOUTHS IN ENUGU URBAN)

ABSTRACTIn recent years, editors, newspaper owners and managers had been faced with the problem of determining the choice preference to their newspaper content by youth in Enugu urban. This research used the sample survey method of social science research to validate its assumptions and research question. And for obvious reasons and constraints, youth in Enugu urban were administered questionnaires. Therefore, it is the case study of this research. This research projects, however, aims at co...

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Dude Lebowski Premium 78 PAGES (8831 WORDS) Mass Communication Project 1,157 Views
A COMPARATIVE STUDY ON “THE IMPORTANCE OF PIDGIN ENGLISH IN BROADCASTING” (A CASE STUDY OF THE ESBS ENUGU

INTRODUCTIONPidgin English came into existence as a result of the coming of the colonial masters to Africa, the highly respected philosophers – said and I quote, “No language is an Island meaning that language only came into existence through a pre – existed one.  Pidgin English came into existence through English Language. The coming of the white men to Africa really changed a lot of cultures, languages, norm, ethnics and non – ethics values etc in African.  The langua...

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Anderson Ugwu Premium 52 PAGES (6595 WORDS) Mass Communication Project 743 Views
A role of public relations enhancing customer's satisfaction in a government parastatals

ABSTRACTThe role of public relations in ENHANCING  CUSTOMERS SATISFACTION IN A GOVERNMENT PARASTATALS (A CASE STUDY) OF THE ENUGU STATE IDATER CORPORATION) is hinged on disclosing the necessity of applying public relations and the role public relations can play in rendering a satisfactory services which will not only retain customer but attract more customers to a government firm.Accordingly, customer satisfaction has to do with serving the customers in a most respectable and satisfying ...

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Leonard Minorbrown Premium 110 PAGES (13278 WORDS) Mass Communication Project 0 Views
A SOURCES OF BUSINESS FINANCING

INTRODUCTION 1.1 BACKGROUND OF THE STUDYFinance ahs been described as the bold of any business organization and its vital need is double realized where it is Ladcing Lease financing is becoming one of most important sources of finance for a firm.According to J.Iloh (2002) leasing is sources of long term financing involving a contractual agreement between two parties the lessor  who owns the assets and the leases who is utilizing the asset in consideration of a periodic payment cal...

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Anderson Ugwu Premium 28 PAGES (3315 WORDS) Mass Communication Project 593 Views
ADVERTISING A SURVIVAL STRATEGY FOR MASS MEDIA ORGANISATION (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY, NTA, ENUGU)

ABSTRACTThis study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization.This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu.The statement of the problem was to find the advertising strategy used and the specific advertising tools or styles employed in influencing viewer’s behaviour of television.The research method that was used is Survey ...

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IKenna Gerald Premium 53 PAGES (7788 WORDS) Mass Communication Project 395 Views
ADVERTISING AS A SOURCE OF REVENUE GENERATION TO BROADCAST MEDIA ORGANIZATION IN NIGERIA (A STUDY OF THE FRCN, ENUGU)

Abstract This study was carried out with the role objective of determining advertising as a source of revenue generation to the broadcast media organization in Nigeria. The researcher adopted survey research methodology. The researcher also identified the research problems and used them to raised some research questions and for research hypothesis. Moreover, the survey method of research enabled the researcher to seek for some expert’s opinion on the topic, as well as data co...

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Dude Lebowski Premium 73 PAGES (8946 WORDS) Mass Communication Project 946 Views

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