In recent years, editors, newspaper owners and managers had been faced with the problem of determining the choice preference to their newspaper content by youth in Enugu urban.
This research used the sample survey method of social science research to validate its assumptions and research question. And for obvious reasons and constraints, youth in Enugu urban were administered questionnaires. Therefore, it is the case study of this research.
This research, however, aims at comparing, identifying and analyzing the newspaper readership attitude among male and female youth of higher institutions with the ultimate result of finding out the choice preference as regards to content. Also, this research will in no small way help the editors and newspaper manger and publishers in the determination and prominence given to some items in order to promote wider readership among youth.
This study will also increase student’s awareness and contributions to both national and international issues. Also it will enhance and encourage greater patronage among the student’s profit to the publisher’s.
Finally, the expected results due to the past studies on this topic will be that male student’s read both information on national and international news more than female student’s read more of entertainment than male youth.
TABLE OF CONTENTS
Title page i
Approval page ii
Abstract v - vi
Table of contents vii - ix
1.1 Background of the study 1 - 3
1.2 Statement of the research problem 4
1.3 Objectives of the study 4 - 5
1.4 Significance of the study 6
1.5 Research Question 6
1.6 Research Hypothesis (including Null) 7
1.7 Definition of Terms 8
1.8 Assumptions 9
1.9 Limitations of the study 9 - 10
Review of the literature
2.1 Literature review 11
2.2 Literature review 11 - 20
2.3 Summary of the Literature review 21
Reference 22 – 24
3.1 Research method 25
3.2 Research design 26
3.3 Research sample 26 - 27
3.4 Measuring instrument 28 - 29
3.5 Data Collection 29
3.6 Data Analysis 29
3.7 Expected Results 29 - 30
Data analysis and results
4.1 Data analysis 31
4.2 Results 31 - 41
4.3 Discussions 41 - 44
Sample Questionnaire 45
Questionnaire 46 - 47
5.1 Summary and conclusion 48 - 50
5.2 Recommendations 50 - 53
Notes 54 - 56
Bibliography 57 - 6