A lot of beverages manufacturing companies in Nigeria are
suffering from the piling up of unsold stocks. In recent years, Nigeria
witnessed sales promotions by most beverage industries such as Nigeria Bottling
Company Plc, 7up Bottling Company, Nigerian Breweries and Guinness Nigeria
Plc., etc. Beverage industry such as NBC Plc. uses sales promotion for several
reasons: to generate quick sales bursts, to build...